Project Tani Growth Roadmap

Tani works by guiding users through structured quest lines that address mental, physical, and social health. Users can choose main quests to meet their base-level needs and engage in side quests for deeper involvement. 

Our mission

Empower individuals to achieve holistic wellness through gamified challenges that enhance the Mind, Body, and Soul.

Our vision

To become the leading global platform for wellness education and community building.

Phase 1: Foundation & Launch

MVP Launch

Core features: Leveling/challenges system, journaling, and user backpack. Gather feedback from early adopters.

01

Branding & Marketing

Develop Tani’s website with seasonal themes. Launch targeted social media campaigns.

02

Ambassador Program

Incentivize ambassadors to promote Tani through meet-ups and community events.

03

Phase 2: Community Building

Enhanced Features

Seasonal events, group challenges, expanded journaling tools.

Social Integration

Leaderboards, community forums for discussions and support.

Corporate Partnerships

Pilot wellness programs, develop employee wellness tracking tools.

Phase 3: Monetization Expansion

Premium Subscription Tiers

Challenger Plan ($2.99/month), Guide Plan ($4.99/month). Referral incentives: Free month for referrals or 30-day streaks.

In-App Purchases

Customization options for profiles and characters. Specialized content like guided meditations and fitness plans.

Phase 4: Expansion & Innovation

AI-Powered Personalization

Machine learning recommendations for tailored challenges. Real-time coaching tools.

Corporate Wellness Scaling

Expand partnerships, offer white-labeled versions, host corporate webinars.

Hardware Integration

Collaborate with fitness trackers. Develop Tani-branded journals and wearables.

Phase 5: Global Reach & Diversification

Step #1

Language Localization

Translate app, partner with regional organizations.

Step #2

Franchise Community Events

Tani-run clubs, expand ambassador-led initiatives globally.

Step #3

Research & Data Insights

Study gamification’s impact, provide insights to health organizations.

Step #4

Diverse Offerings

Launch desktop and VR versions, license methodology.

Key Metrics to Track

User Metrics

Daily Active Users (DAU) and Monthly Active Users (MAU). Retention rates by core.

Engagement Metrics

Challenge completion rates. Time spent on journaling and community features.

Revenue Metrics

Conversion rates for premium plans. Revenue growth from subscriptions and in-app purchases.

Next Steps

Finalize MVP Development

Work with developers to deliver the MVP.

Launch Marketing Campaigns

Highlight seasonal challenges and gamified elements.

Pilot Ambassador Program

Work with developers to deliver the MVP.

Begin Monetization Efforts

Roll out premium subscription tiers and in-app purchases.

Closing

For Investors

Join us in empowering wellness and productivity through innovation.

For Developers

Be part of building a platform that changes lives.